Help?
My Dashboard
    CONTACT SALES
    blog_author.display_name

    Sydney Norton

    Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

    Sydney Norton

    Wayang shadow puppet show
    knowledge building Phenomena

    How do phenomena support knowledge building?

    April 4, 2022
    Where can we find shadows? Can we see during a blackout? Can we see objects inside a cave without a light source? What do these questions have in...
    Teacher Engagement Featured Implementation Support math Preparation Eureka Math Squared

    Teachability: Curriculum Designed to Allow Teachers to Focus on What Matters Most—The Students.

    March 31, 2022
    The first time I opened a Teach book from Eureka Math2™, I was blown away by how easy it was to use. Everything I needed to support students was...
    Two students doing a science investigation with shaving cream.
    Student Engagement Data Stories

    Science Curriculum Excites Students and Teachers

    March 29, 2022
    Teachers and students in Lincoln Parish Schools in northern Louisiana agree: PhD Science® is great. The district started using the elementary school...
    math

    How to Help Students Build Deep Understanding of Math Concepts

    March 28, 2022
    The education field has seen decades of scrutiny, debate, and reform that has centered on the importance of procedural fluency versus conceptual...
    Educator and coach looking at laptop together
    Professional Development

    A Guide on the Side: How a Coach Supports Strong Instruction

    March 10, 2022
    Teaching Wit & Wisdom lessons demands intellectual energy to engage students in deep thinking. For teachers, working through heavy cognitive tasks,...
    Instructional coach working with educators
    Professional Development Featured

    Coaching Wit & Wisdom Educators: Building a Relationship for Effective Curriculum-Based Coaching

    March 10, 2022
    This month, Amina Naseer shares her reflections on some of the principles that ground Wit & Wisdom®’s approach to coaching. Educators can experience...

    Are you interested in learning more about implementation strategies?

    Explore simple yet crucial tips and articles for Math, Science and ELA.

    Sign up for Great Minds Monthly Newsletters