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    Sydney Norton

    Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

    Sydney Norton

    Conceptual Understanding

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    March 4, 2021
    STRATEGY On the fourteenth day of the third month of each year, teachers and students all over the country celebrate what has become known as Pi Day....
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    March 3, 2021
    “Wit & Wisdom has been transformational, a real game-changer for us,” says Becky Michael, language arts content area specialist in Scottsbluff...
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    Pacing Solutions in Spring 2021

    March 2, 2021
    Have the unprecedented challenges of this past school year thrown off your instructional calendar? Implementers across the country have told us that...
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    News Equity High-Quality Curriculum

    ICYMI: Natalie Wexler in Forbes.com, “Baltimore’s Schools Chief Says Curriculum is Key to Education Equity”

    February 26, 2021
    Friday, Feb. 26, 2021—In the Forbes.com article, “Baltimore’s Schools Chief Says Curriculum Is Key to Education Equity,” prominent education...

    Unlock Greatness In Every Child With Universal Design For Learning

    February 25, 2021
    How Does Knowledge Advance Equity? Every child is curious. Every child has a wild imagination. Every child would love to grow up to do great things....
    Literacy Student Engagement Teacher Engagement

    A Student-Centered Approach Pays Off, Even in a Pandemic

    February 19, 2021
    What happens when a long-time teacher shifts from focusing on deficits to assets in her students? The results are so positive, even during a...

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