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Sydney Norton

Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

Sydney Norton

Building a Library to Support a Purposeful, Joyful Volume of Reading

This month, we turn our attention to the Volume of Reading libraries in Wit & Wisdom®. The Volume of Reading text lists were developed to extend...

Build Real-World Science Knowledge Through Real-World Connections

What are phenomena? Scientific phenomena are observable events that students can ask questions about and that can be explained or predicted through...

Unlocking Reading Comprehension: The Power of Activating Prior Knowledge

Hi Teacher Friends, Lori and Melissa from the Melissa & Lori Love Literacy podcast are taking over this month’s blog. We’ve hosted over 150 podcast...

Coaching Teachers and Building Connections Across Grade Levels with Eureka Math²

After successfully piloting Eureka Math² in school year 2021–2022, KIPP Northeast Elementary (Denver, CO) moved to full implementation of the...

Instructional Routines Bring the Math Classroom to Life

In Eureka Math2, students engage with one another through structured instructional routines that get them talking about the math. We incorporated...

How Phenomenon-Based, Hands-On Instruction Builds Enduring Knowledge

Students strive to make sense of the world around them by asking questions. Through science instruction, we can embrace and nourish students’ natural...

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